Advertisers have come back in droves for the September Issue. Do we have Anna Wintour’s documentary of the same name to thank? The answer is probably not. Last year’s September issue was the smallest across the board, but the trending back up was most likely do to the economy rebounding.
What does this mean for you? Because of the increase in ad pages, there’s also an increase in editorial content. Most magazines have a set ad to editorial ratio. The September issue is always the largest for fashion and beauty magazine, but the trend should continue. Since the growth is across the board, it’s a good sign that this trend will continue.
Media Bistro went through and counted pages for a few of the top Fashion & Beauty magazines. Here’s who topped their list:
VOGUE: 532 pages
INSTYLE: 403 pages
ELLE: 382 pages
HARPER’S BAZAAR: 302 pages
Gifted Communications 