Archive for October, 2010

E! Network, Good Day LA & LA Times have

E! Network, Good Day LA & LA Times have RSVP’d to our California Style Media Event. The deadline is soon to meet them! http://bit.ly/dDcpdW

E! Network, Good Day LA & LA Times have

E! Network, Good Day LA & LA Times have all RSVP’d to our California Style Media Event. Will you be there to meet them? http://bit.ly/dDcpdW

Where do most consumers do their product research?

Online, of course. Send your product information to bloggers for extra coverage with a lot bang for the buck!

When searching for product reviews whether it’s technology, gadgets, the best lip gloss, or a blender, most people search online. Many sites have user reviews, but there are expert sites that rely exclusively on bloggers who make their living at reviewing products and blogging about them.

To pull off a great product launch, it’s in your best interest to get to know bloggers and tap into this easy-to-reach market.

Why is it often times easier to get product coverage from bloggers?

  • Bloggers review products daily, having much shorter leadtimes than traditional print media.
  • Experts in certain fields, say technology for example, are always actively looking for the latest finds.
  • Many bloggers have threads where you can submit to them immediately through their site.
  • First things first. You need to find the blogs that fit your product.

Which are fastest and easiest way to find the bloggers reviewing your product category?

  • Perform a YouTube search for bloggers that review your product category and have a huge following.
  • Perform a Google search using the blog function.
  • Consult The Gift List for Web & Blog.

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